UX Laws to improvise your next design! Part 1
There are some UX laws that can be used while creating any digital product from a designer point of view for a user to attain great experience while using the same.
Zeigarnik Effect
This principle explains the importance of tasks which aren't complete as people tend to focus more on it rather than completed ones.
Fitt’s Law
In simple words this law tells to keep the CTA’s big so that the user can click on them without wasting any time. The time required to search for the button as well as clicking on them should be less.
Hick’s Law
More number of choices provided to the user, takes much longer time to respond i.e. the choices provided should not be complex at all.
Jacob’s Law
There are standard set of rules which are followed by the designers which makes users to stick on to the websites which follow the same rules. For example considering the header of any website. Logo first then the Search option then Account lastly the Cart.
Miller’s Law
Human brain retains only 7 (plus minus 2) in their memory as well as content grouped in smaller chunks are remembered by the user. For example the header of any website contains maximum 5 items being on the safer side.
Parkinson’s Law
Also known as the Law of Productivity, in case there isn’t any time boundation for completing any task it would take all the time available. There should be some time constraints while completion of any task which increases the productivity and effort. For example, 40 min time slot in Zoom meetings.
Serial Position Effect
Users only remember items which are placed in the beginning and the end which is the reason designers prefer keeping least important data in between.
Doherthy’s Threshold
This law says that the application should give some feedback within 400ms to keep user’s attention. Application’s response time is directly proportional to the action performed by the user.
